ICON Aircraft

ICON Aircraft’s mission is to bring the freedom, fun, and adventure of flying to all who have dreamed of flight. 2015 was an important year for the company as it transitioned from being an R&D start-up to a consumer-facing lifestyle brand. 

I led a small team to refresh the brand with the aim of attracting a whole new audience to flying. The new brand positioning was implemented across key touch points including the website, online training, marketing collateral, and merchandise.