Hello, there.

I am a senior design leader working at the intersection of mobility and technology, leveraging strategic design thinking to create distinctive experiences and deliver measurable business impact.

For nearly three decades, I have worked with global organisations including PepsiCo, Ford, NIO, Sony, Nokia, British Airways, and Boeing, operating both in-house and within leading agencies across London, Los Angeles, Munich, and Dublin. My experience spans mobility, consumer technology, digital platforms, and CPG—designing integrated solutions that connect physical products with digital services. Currently, I am Head of Design Europe for Coca-Cola where I am responsible for elevating the end-to-end brand and packaging experience, driving innovation, consistency, and new ways of working across markets, bottling partners and an iconic portfolio of brands including Coca-Cola, Sprite, Fanta, Smart Water, and Powerade.

My career has evolved into a multidisciplinary specialism focused on the convergence of mobility, product, and digital innovation. I bring a systems-thinking approach grounded in curiosity, craft, and deep collaboration, with expertise spanning strategy, connected product and digital design, brand ecosystems, and end-to-end experience design.

I am recognised for building high-performing, cross-functional teams where creativity is informed by technology, talent thrives, and innovation delivers real business value. I excel at simplifying complex challenges and have a strong focus on storytelling as a critical tool for creating meaningful connections between people, products, and brands.