Hello, there.

I am an accomplished design and innovation executive specialising in mobility and technology, with a strong belief in the power of design to shape intelligent products, connected ecosystems, and transformative brand experiences.

For nearly three decades, I have worked with global organisations including Ford, Sony, Nokia, British Airways, Nike, and Alfred Dunhill, operating both in-house and within leading agencies across London, Los Angeles, Munich, and Dublin. My experience spans mobility, consumer technology, and digital platforms—designing integrated solutions that connect physical products with digital services. Most recently, as Head of Design for International Beverages at PepsiCo, I built and led an award-winning global team delivering multi-channel, technology-enabled consumer experiences that drove cultural relevance and measurable impact for billion-dollar brands such as Pepsi, 7UP, Gatorade, and Rockstar.

My career has evolved into a multidisciplinary specialism focused on the convergence of automotive, product, and digital innovation. I bring a systems-thinking approach grounded in curiosity, craft, and deep collaboration, with expertise spanning strategy, connected product and digital design, brand ecosystems, and end-to-end experience design.

I am recognised for building high-performing, cross-functional teams where creativity is informed by technology, talent thrives, and innovation delivers real business value. I excel at simplifying complex challenges and have a strong focus on storytelling as a critical tool for creating meaningful connections between people, products, and brands.