Pepsi x The Notorious B.I.G.

To commemorate the 50th anniversary of Hip Hop, Pepsi, in collaboration with the estate of The Notorious B.I.G., decided to celebrate the legacy of one of Hip Hop’s greatest artists…and a self-confessed Pepsi fan.

To amplify the launch of a new, one-off track by The Notorious B.I.G., my team led the concept and design of a unique influencer kit that celebrated his legendary style and unquestionable influence.