Goodwood Festival of Speed

To commemorate the 25th anniversary of the Goodwood Festival of Speed, NIO decided to take its record-breaking EP9 all-electric hyper car to face the legendary Goodwood hillclimb. Aside from running the car at the event, NIO also decided to hold its first brand activation outside of China.

In collaboration with external partners, I led the concept development for the show stand and then delivered this through to execution. We also produced a film recording the build-up to NIO EP9 becoming the fastest production car to take on the ‘The Hill’.

 
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Photography by Marcel Langer. Stand by Prodigio Design. Film by Interstate Creative Partners.