Hello, there.

I am an award-winning designer and leader who believes in the transformative power of design and storytelling.

For over twenty-five years, I have designed for global brands including Sony, Nokia, Ford, Virgin Atlantic, Nike, and Alfred Dunhill, working both in-house and for agencies in London, Los Angeles, Munich and Dublin. As Head of Design for International Beverages at PepsiCo, I am responsible for the visual identities of billion-dollar brands such as Pepsi, 7UP, and Gatorade, and lead a multi-award winning global team in the creation of multi-channel consumer experiences that drive culture and deliver business impact.

Throughout my career, I have made a specialism out of being a generalist. My broad body of work, rooted in curiosity, craft and culture, manifests in a multidisciplinary approach encompassing strategy, product, branding, digital, packaging and experience design.

I thrive on bringing simplicity to complex problems, am obsessed by the role of narrative in connecting us to brands, and believe deeply that creativity can be a cure-all for any business malaise.