Hello, there.

I am an accomplished design executive who believes who believes in the power of design to build brands and transform business.

For over twenty-five years, I have designed for global brands including Sony, Nokia, Ford, British Airways, Nike, and Alfred Dunhill, working both in-house and for agencies in London, Los Angeles, Munich and Dublin. Most recently, I was Head of Design for International Beverages at PepsiCo where I established and led an award-winning global team in the creation of multi-channel consumer experiences that drove culture and delivered business impact for billion-dollar brands such as Pepsi, 7UP, Gatorade, and Rockstar.

Throughout my career, I have made a specialism out of being a generalist. My broad body of work is rooted in curiosity, craft, and collaboration with expertise that spans strategy, product, brand, digital, packaging, and experience design.

I am recognised for establishing high-performing teams where creativity comes first, talent flourishes, and business impact is a priority. I thrive on bringing simplicity to complex problems, and am obsessed by the role of narrative in connecting us to brands.