Pepsi x UEFA Champions League

Pepsi’s connection to football goes back many years, and has only been strengthened through PepsiCo’s ongoing partnership with UEFA and the Champions League.

For the 2020/21 season, we were charged with conceiving and creating the visual direction for the global, multi-channel campaign that would convey the inextricable connection between football and music—both passion points that are most powerful when they are fan-owned.

I led the creative team who delivered the strategy and campaign identity.

Design by PepsiCo Design & Innovation. Production by Vault49.